Juventus Targets Sorloth as Vlahovic Replacement Before World Cup

Juventus have their centre-forward lined up. Now they need Atletico Madrid to play ball – and quickly.

La Gazzetta dello Sport and Tuttosport both report that the Bianconeri have reached a full agreement with Alexander Sorloth on personal terms, clearing the biggest hurdle in their search for Dusan Vlahovic’s successor. The clock is now ticking: Juventus want the deal wrapped up before the World Cup kicks off.

Contract agreed, pressure on Atletico

Sorloth, capped by Norway, has accepted a contract worth €4m per season, running until 2029 with an option to extend to 2030. From the player’s side, the path to Turin is open.

The obstacle sits in Madrid.

Atletico are ready to listen to offers and have placed a price tag in the €30m–35m range. Juventus, confident they can eventually close, are pushing to bring that figure down below €30m. The negotiation is live, and it carries a clear deadline.

Norway will make their World Cup debut against Iraq on June 17 (CET). Juventus want the Sorloth situation resolved before that first ball is kicked.

Vlahovic out, Sorloth in?

The urgency is easy to read. Vlahovic has decided to leave Juventus as a free agent when his contract expires in June, forcing the club to move aggressively for a new No. 9.

Sorloth fits the profile: an experienced, physical centre-forward who has already shown he can deliver on major stages. His form with Atletico has drawn attention from the Premier League, adding another layer of pressure on Juventus to move decisively.

Atletico, aware of that interest, are holding firm on their valuation for now. Juventus, just as firmly, are trying to reshape the deal on their own terms.

Nico Gonzalez as a bargaining chip

One possible lever sits within the same corridor of power.

Nico Gonzalez spent the 2025-26 season on loan at the Wanda Metropolitano and does not want to return to Turin this summer. Juventus hold his rights, Atletico like the player, and a permanent move is on the table.

To land Sorloth on their preferred fee, Juventus may have to offer Atletico a discount on Nico’s permanent transfer. It is the kind of compromise that often unlocks deals at this level: one outgoing, one incoming, both clubs saving face on the balance sheet.

Medicals in the USA if deal is struck

The plan is already sketched out. If Juventus and Atletico find an agreement before the World Cup begins, a Juventus representative will fly to the United States to oversee Sorloth’s medical tests ahead of the transfer.

The framework is clear: personal terms done, a World Cup countdown in place, and two clubs haggling over the final numbers.

Now it comes down to how badly Juventus want their new No. 9 – and how long Atletico are willing to hold their nerve.